Nike on LeBron James
Nike’s 2015 annual report showed the company had $6.2 billion in future obligations committed to athletes, teams, leagues and colleges for sponsorships. The $31 billion-in-sales sports giant has endorsement relationships with exactly half the 100 top-paid athletes. The deals range from a lifetime agreement with LeBron James that could exceed $1 billion to ones that include free product and minimal cash that might be worth $25,000.
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